Alyssa was destined for a career in the Design Industry. Her maternal grandmother, a pioneering female entrepreneur, opened her eponymous design firm, RSB Interiors in Mineola, NY in 1977. Following suit, Alyssa's mother built a thriving art consulting business and gleaming reputation, nurturing the trade clients of Accetra Arts Ltd. as Alyssa bore witness with stars in her eyes. Drafting elevations of dream spaces and dragging the family to visit model homes were just the tip of the iceberg. Her passion for design brought her to Drexel University, where she studied Design & Merchandising, though the real education was gained through her many internships, starting as early as 16 years old.
Fast forward to today, Alyssa has accrued years of experience in Brand Marketing, with a laser focus on serving the Design Industry. Alyssa leverages relationships to produce Industry-leading events and provides strategic consulting to internationally renowned brands, always with her finger on the pulse of the ever-changing world of design.
In the dawn of a new decade of design, Alyssa looks to her past to inform her present and inspire her future. Her deep-rooted entrepreneurial spirit and unmatched passion for design continue to be her driving force.
Photo by Kitty Dadi Photography.
Alyssa Abrams is a multi-faceted business development and marketing specialist for the interior design trade. Previously the Marketing Manager for Saudi Arabian retail franchise giant Al Hokair, Alyssa was an American ambassador aiding in the successful transition of several well-known European fashion brands to the US Market. Currently, in her role as the Senior Marketing Manager for New York’s iconic Decoration & Design Building, Alyssa supports internationally renowned brands including Armani/Casa, Baccarat, Kravet Inc., Knoll Inc., Holly Hunt, Saint-Louis, Schumacher, Stark, and more through industry-leading programming and strategic partnerships with prestigious organizations such as Hearst, Condé Nast, Rizzoli, and Sotheby’s. Alyssa’s deep-rooted passion for design, dedication to enriching the practices of designers, and commitment to elevating the design conversation is matched only by her determination to support inclusivity, social awareness and proactive change.